What Is On-Page SEO?

On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience.This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions.

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Google regularly updates its algorithm, improving its ability to understand both user intent and overall user experience once a user lands on a page. That's why it's important to learn SEO and keep up with best practices. Additionally, Google prioritizes user experience, so it’s key to consider on-page SEO practices in your overall strategy.

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A well-optimized page also helps Google understand what the content is about, which helps it organize and rank your page. Essentially, you’re helping Google do its job better.

On-page optimization focuses on SEO tactics in your control (in other words: on your site). This is why you’ll sometimes see “on-page SEO” used interchangeably with “on-site” SEO. 

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There are several vital pieces of a comprehensive on-page SEO strategy you’ll need to know to create the kind of content and site that ranks well in the search engine results pages (SERPs) and leads to higher conversion rates. We’ll get into those factors next. A good place to start is analyzing your site via the On Page SEO Checker. This tool provides you with optimization ideas across several on-page SEO categories. After you plug in your site, you can review ideas under specific categories or scroll down to find the top-recommended pages to optimize.

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For even more specific recommendations, connect Google Analytics and run a Site Audit.We recommend using On Page SEO Checker to keep tabs on possible page optimization ideas for your site, but there is also plenty of on-page SEO best practices to keep in mind when creating any piece of content.